The 12th edition of Ventana Sur will take place in a hybrid format, from Nov 30th to December 4th. Most activities will be organized online, including screenings, meetings, networking events and conferences.
In a year marked by the Covid 19 pandemic, Ventana Sur offers a space to reflect on the new and important issues that are affecting the sector.
The main objective is to trigger the exchange of ideas and strengthen the film community. What is the balance of the year and what are the alternatives for the future?
We will address the new trends in storytelling in the face of the restructuring of the industry with the emergence of various digital platforms that promote new roles for authors and new trends in content creation.
While the health crisis is affecting the film industry, digital platforms are gaining momentum. How are these changes reflected in Latin America and Europe? Amazon Prime Video, one of the leading OTTs in the global market, has achieved an interesting positioning in Latin America based on original productions and strategic alliances. For its part, Netflix, the global giant SVOD, is working on two fronts to continue growing: complications for production and the incentive for consumption, a specific paradox that arises in a pandemic. Thus, a new map of audiovisual content consumption is being reconfigured, with strong players seeking to capture more and new audiences. These are two cases whose protagonists will tell us how they face the coming story.
Co-productions have intensified, and stories based on real events, thrillers, travel shows, kids and factual stories are growing. In addition, the "Covid-proof" formats in the entertainment world are gaining relevance. How is the return to production in Covid's time and what are the new business models and future perspectives of the audiovisual markets? The particularities of four major markets in the world: America, Europe, the Middle East and the Far East.
Funding around the world: we are presenting an overview of the numerous funding opportunities from research conducted by Projeto Paradiso, Brazilian Content and Cinema do Brasil together with LatAm cinema. We will look at institutional innovations in the framework provided by Covid-19 and new proposals linked to current public policies.
The section of panels, included in the category of animation, challenges us with a series of ideas and strategies related to the development of characters as crucial elements of the narrative. After all, a powerful story needs strong, multi-faceted characters who are kind to the audience. In this sense, Masha and The Bear, the Russian series that represents a success story and its own creators participate in Ventana Sur, where they tell us first-hand how the process of development and realization of the project went. The same is true of Rick and Morty, the American animated television series.
Another great axis has to do with the inclusion of women and non-binaries in an industry that is going through falling mandates and structures. It is about unmasking harassment and bullying, hearing the voices and giving prominence to Latin American collectives that, through different actions, seek to generate changes to safeguard the integrity and ensure the equality of female and male workers. That is why we are investigating the protocols to change the work culture and exchange perspectives, strategies and challenges.
We still have all to do and creativity is our goal. Together we want to create opportunities to develop our maximum potential, radicalize filmmaking from its storytelling and aesthetic proposals, and offer our audiences more and better experiences.
| Attachment | Size |
|---|---|
| Conferencias-VS-2020.pdf | 1.24 MB |
